Share Your Work Experience Form
Name: Rehan Zafar Siddiqui
Organization: Hinopak Motors Limited
Designation: Regional Head Sales – South, Pakistan
Work Experience (in years): 2.8 years in Hinopak, 5.5 yrs in Toyota and 3.5 yrs in Mitsubishi (Total 12 yrs in Auto-industry)
Industry: Other
Expertise:
Q. What to expect at the entrant level? (Ups and downs during the early years)
In case of Marketing:
One need to select the best suited position, e.g. Backstage or front liners:
1. Backstage (Planners): It involves planning with rear interaction to the market
- Marketing Planning
- Marketing Analyst etc
2. Front liners (Executers): It involves the execution of planning and a lot of interactions with the
market
- Market Research
- Sales
- Customer Relations etc
Ups & downs:
At the beginning level, most of us face problem in adjusting at the right place so better experience both backstage and front liner as most of us never understand the best suited options for ourselves during the entrant level and ended up somewhere we don’t enjoy doing so and that affects the excel process or growth of an individual. The other thing is the motivation and in recent years there is a demand for Selfmotivators since the market is very competitive and expectations from an individual has gown high.
Q. Explain the Career progress that is typical to this field? (Growth pattern/ promotion chances/ overseas placements)
Performance based growth
Q. What pre requisite courses need to taken to help students to enter this career path? (Courses/certifications that help in this field)
- Brand Management
- Consumer Behavior
- Sales Management
- Advertising
- Personnel Selling
- Industrial Marketing
Q. Do employers have a preference for certain individuals? (CGPA or a specialized Bachelors or masters requirement)
IBA grads are always preferred with good GPA (so no worry!)
Q. Who are the industry leaders and trend setters in this field? (Companies that need to be looked out for)
Toyota is the leader in both Passenger Car and Commercial vehicle segments in Pakistan, following two organizations are representing Toyota:
1. Indus Motor Co. (Leader in Passenger Car segment)
2. Hinopak Motors (Leader in Commercial vehicle segment)
Q. Any advise that you can offer to current students?
Advises as per my own experience:
- Plan for the industry of interest (Auto‐mobile etc)
- Choose the best option (Indus Motor Co. etc)
- Experience with maximum potential (Backstage e.g. Planning or Front‐liner e.g. Executor etc)
- Select the best suited area of interest (Interaction based e.g. Sales etc)
- Analyze your career growth: (Same Place with Rotation or Change Place with desired position)
- Go for the second best option (Place: Hinopak Motors etc Position: Sales etc)
Work Hard and prove to be an asset!
