Institute of Business Administrtion
FMCG

Share Your Work Experience Form
Name: Govind Malhi
Organization: Tapal Tea (Pvt.) Ltd.
Designation: Sales Manager- North
Work Experience (in years): 15
Industry: FMCG
Expertise: Sales management, Leadership, Team management, Planning and forecasting, Trade marketing, Sales system and SOP development, Team building, communication and negotiation skills, sales training, Sales strategy development, optimization of availability and visibility, development of sales team performance measurement tools, market development, trade development,

Q. What to expect at the entrant level? (Ups and downs during the early years)
Sales management field is for those who are ready to get down to the ground, extrovert, social, enjoy working with diverse people, love traveling, easily mold oneself according to situation, flexible, lead from front and lead by example. Open mind, ready to learn from anyone even from junior, traders, retailers. Have energy, stamina and mind set of Just Do It and result oriented. If you don’t possess most of these skills and tendencies then don’t opt for this field.

Q. Explain the Career progress that is typical to this field? (Growth pattern/ promotion chances/ overseas placements)
Sky is the limit. It all depend upon the employee

Q. What pre requisite courses need to taken to help students to enter this career path? (Courses/ certifications that help in this field)
Sales Management
Consumer behavior
Marketing management
Leadership
HR management
Finance for Non-finance managers

Q. Do employers have a preference for certain individuals? (CGPA or a specialized Bachelors or masters requirement)
MBA in marketing preferred

Q. Who are the industry leaders and trend setters in this field? (Companies that need to be looked out for)
Unilever
Tapal Tea (Pvt.) Ltd
Colgate Palmolive
Engro Foods
Coca-Cola
Nestle