IBA Alumni Industry-Specific Reunion: Rekindling Professional Connections in Marketing, Sales, Branding, and Digital Fields, In Collaboration with Tapal's Tum, Mein Aik Aur Cup Chai Series
Karachi, April 25, 2025 – The IBA Alumni Network successfully hosted its Industry-Specific Reunion yesterday, bringing together professionals from the fields of Marketing, Sales, Branding, and Digital. In collaboration with Tapal’s Tum, Mein Aik Aur Cup Chai Series , the event provided a dynamic platform for IBA alumni and students to reconnect, share insights, and engage in thought-provoking discussions about the evolving landscape of marketing, branding, and digital innovation.
The reunion featured a distinguished panel of industry leaders, including Hamidah Walli, the Chief Marketing Officer at Tapal; Daniyal Ali, Regional Manager of Advertising at Daraz; Osama Asif, Head of Brand at Kingtox; and Osama Sarwar, Head of Marketing at Bachaa Party. These experts shared their valuable perspectives on current trends, successful strategies, and the future of branding in Pakistan.
The event’s engaging format included interactive segments that sparked creativity and lively debate among attendees.
In the “Hot or Not” segment, panelists evaluated different ads providing insights into what makes an advertisement effective. During “Ads We Wish We Did, ” panelists shared campaigns from other brands they admired, discussing why those campaigns stood out. The ” Pitch This” segment invited five audience members to pitch products on the spot, with panelists voting for the best pitch, and the winner receiving a special hamper. The evening concluded with “Blast from the Past,” where iconic ads like those from Safeguard and Telefun were revisited, and panelists shared their thoughts on how branding has evolved over time.
The event provided a unique opportunity for both established professionals and emerging talents to connect, learn, and gain fresh perspectives on the marketing, sales, branding, and digital landscapes. Attendees left with new ideas, valuable contacts, and a deeper understanding of the strategies that shape successful campaigns.
This reunion was another step in strengthening the IBA community and providing valuable networking opportunities for IBA alumni and students alike.
